About Rachel

Hi, I’m Rachel Amies — your WordPress website designer and SEO Copywriter … a virtual purrfectionist for service-based businesses and music industry professionals!

Rachel Amies – My story

My employment background has predominantly been in law. I’ve worked in various law firms across New Zealand and around Sydney which kept my brain very active. This experience means I place high value on client confidentiality. Before switching to law, I auditioned and got accepted into a Bachelor of Music program majoring in performance. My love for music started at a young age and is something I’m still passionate about.

I also developed an interest in computers and technology when I was about 12-years-old, when I managed to persuade my parents to buy me a computer for my 12th birthday – that’s a 1980s computer! This interest in computers was maintained throughout high school and into my university career. It resulted in me being able to learn new software and online platforms quickly.

My legal experience and interest in technology has provided me with the ideal skillset that’s well utilised as a business owner. These skills and knowledge serve my clients (and myself!) extremely well.

Since I’ve started my business, I’ve loved learning new systems and learning about automation. I will never stop learning and have loved being able to use the skills I’ve learnt to benefit my clients.

Rachel built a beautifully designed website for our family business. Although what I loved the most was that she always gave prompt responses to all our questions and made the whole process super simple.

What drives me?

Both my personal and professional life have exposed me to torment and abuse from various sources. At 18, I supported myself through university, fuelled by a desire to help the underdog. My passion for helping people has underpinned by whole working career.

We spend the majority of adult life working, which is stressful enough. And this is before we take into account other stressors that life throws our way. No-one needs any additional stress, right?

Hence Crazy Cat VA (now Crazy Cat Copy) was born. I may not change the world as a business owner, but I can certainly have a pawsitive impact on my client’s worlds and help alleviate some of their stress. Besides, my three gods (AKA cats) love me running a business from my home office!

Qualifications and Awards

I am forever grateful for my formal education, professional affiliations and recognition through business awards.


  • Bachelor of Laws
  • Bachelor of Arts (Criminology)
  • Master of Bioethics

Professional affiliations

  • The Clever Copywriting Community
  • Digital Masterchefs
  • Penrith Valley Chamber of Commerce
  • VA Directory
  • Virtual Assistant Network New Zealand


  • Finalist 2020 Local Business Awards (Sole Operator Category) – Penrith
  • Finalist 2019 Local Business Awards (New Business Category) – Penrith
  • Finalist 2019 Business xCellence Awards (Business Services Category)

What can I do for your business?

WordPress websites
Blogging assistance
Connecting website to email marketing platform
SEO keyword research
Blog topic research
Proofreading & editing
Creating RSS feed

Crazy Cat Copy


Rachel Amies helps small businesses create pawsome WordPress websites and write purrfect words to boost business and build connection. Her up to the minute knowledge and attention to detail will leave you feline fine about your digital marketing.

Follow the Crazy Cat trail


(0401) 053 469


PO Box 163
NSW 2747